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It’s hard not to think about water today. In the western world, we face growing concerns about our stewardship of the world’s most precious resource. There’s talk of shortages, evidence of reservoirs and aquifers drying up, and of course, plenty of people who simply don’t care.

But forget about us.

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Most of us have never really been thirsty. We’ve never had to leave our houses and walk five miles to fetch water. We simply turn on the tap, and water comes out. Clean. Yet there are 800 million people on the planet who don’t have clean water.

It’s hard to imagine what 800 million people looks like really, but one in nine might be easier. One in nine people in our world doesn’t have access to the most basic of human needs. Something we can’t imagine going 12 hours without.

Screen Shot 2014-06-24 at 00.46.17Here, we’d like to introduce you to a few of those 800 million. They are very real, and they need our help. They didn’t choose to be born into a village where the only source of water is a polluted swamp. And we didn’t choose to be born in a country where even the homeless have access to clean water and a toilet.

We invite you to put yourself in their shoes. Follow them on their daily journey. Carry 80 pounds of water in yellow fuel cans. Dig with their children in sand for water. Line up at a well and wait eight hours for a turn.

Screen Shot 2014-06-24 at 00.45.57Now, make a decision to help. We’re not offering grand solutions and billion dollar schemes, but instead, simple things that work. Things like freshwater wells, rainwater catchments and sand filters. For about $30 a person, we know how to help millions.


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Screen Shot 2014-06-24 at 01.09.03We know that saving the rainforest isn’t a new idea. Managing to do it is.

Over the last 40 years, half the world’s rainforests have been destroyed. That’s why Cool Earth decided to go about things differently.

We don’t create reserves or put up fences. We don’t buy land. Instead, we put indigenous people back in control of the world’s most endangered rainforest.

These people have lived in the forest for countless generations. Their homes are now on the  frontline of deforestation. They have the most to lose from deforestation.

By building better incomes, better schools and better clinics, we give our partner villages the  resources they need to keep their forest intact.

Cool Earth is now working alongside 65 rainforest villages throughout the world.
These partner villages are protecting over 350,000 acres of forest that lie directly in the path of chainsaws and bulldozers.

The clever part is that this forest is forming a shield to make the neighbouring forest inaccessible  to loggers – saving millions of acres of further forest.

At least 90% of each donation to Cool Earth goes directly to our projects. With this support, Cool Earth can put in place the simple steps that change the fate of at-risk rainforest and the lives of our indigenous partners.



The Humanitarian and Eurocultural Development Association (H.E.D.A.) founded in Athens in 2003, is a non profit, non governmental association, whose goals and objectives are to develop, encourage friendship and participation between the countries of Europe, Asia, and Africa so as to achieve development and cooperation in all aspects concerning human rights, humanitarian aid, social welfare, education, protection of the environment equality between men and women.

We know them and support them.


One thought on “Charity

  1. Pingback: PNJ BLOG | PNJ CAM partenaire de THE NOMAD CARAVAN pour le MONGOL RALLY 2014

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